When winter rolls around in Perth, many sellers shy away from listing their homes worried that the colder weather and quieter market might dampen buyer enthusiasm. But here’s the secret: winter can actually be a fantastic time to sell. With fewer properties on the market, motivated buyers have less choice, meaning your home can attract more attention and potentially a faster sale.
At ART OF REAL ESTATE, we believe in making the most of every season. So if you’re thinking of selling this winter, here are our top tips to make your home feel warm, welcoming and utterly irresistible.
ONE: WARMTH IS KEY…LITERALLY
The goal is simple: make your home feel like a cosy retreat from the cold. Before inspections or home opens, heat your home to a comfortable temperature. If you have a fireplace, light it! There’s something about a flickering flame that creates instant ambience. If not, soft rugs, layered throws and plush cushions go a long way in setting the tone.
TWO: LET THERE BE LIGHT
Winter days are shorter and natural light can be limited so, maximise it wherever you can. Open all curtains and blinds, clean the windows until they sparkle and trim back any trees that block sunlight. Add floor lamps or warm-toned globes to darker areas of the home to keep things bright and inviting.
THREE: FIRST IMPRESSIONS GO FAR
Your garden might not be in full bloom, but curb appeal still counts. Keep lawns tidy, sweep paths regularly and consider planting winter-hardy flowers or adding potted colour to entrances. A clean, well-maintained exterior makes a powerful statement, even on overcast days.
FOUR: STAGE FOR THE SEASON
Think soft textures, deep tones and ambient lighting. Styling your home to reflect the season helps buyers picture themselves living there right now. Drape a chunky knit over the lounge, add a candle or two to the dining table, or style the entry with a welcoming console and mirror combo.
FIVE: HIGHLIGHT ENERGY EFFICIENCY
Buyers are more conscious than ever about energy costs – especially during winter. If your home has insulation, double glazing, solar panels, or reverse-cycle air conditioning, now’s the time to shout it from the rooftops (figuratively, of course). These features can be big drawcards.
SIX: HOME OPEN FLEXIBILITY
Darkness falls earlier in winter, so it’s smart to adjust your home open times accordingly. Late morning or early afternoon slots tend to work best, when natural light is still at its peak. Your agent may also suggest midweek twilight opens – with clever lighting and a warm atmosphere, these can be very effective.
SEVEN: KEEP IT CLEAN & DRY
Muddy shoes, wet umbrellas and damp smells aren’t part of a dream home scenario. Keep doormats fresh and provide an umbrella stand if needed. Ensure your home is well ventilated between opens to avoid that musty “closed-up” feeling the winter air can give.
EIGHT: QUIET MARKET? LESS COMPETITION.
Winter often brings fewer listings, meaning less competition. Buyers looking at this time are usually serious whether they’re relocating, downsizing or working to a timeline. This can result in more focused interest and swifter decisions which we’ve seen this year already.
WANT TO SELL IN WINTER? WE’RE HERE TO HELP
At ART OF REAL ESTATE, we know how to craft seasonal strategies that work. From styling advice to clever marketing and local expertise, we’ll help your home stand out -rain, hail or shine.